Welcome to a new way to move. We think the world could use it.
What is Also?
Also is developing a vertically integrated technology platform to enable a portfolio of exciting, small EVs. Also was formed originally as a stealth team within Rivian to examine how the company’s strength in software, electronics and electric propulsion could be applied across a variety of small electric vehicle form factors. As these efforts advanced, it became clear that the approach had the potential to unlock a large opportunity that deserved to be its own company, optimized around different products, brand positioning and markets.
Set to launch our flagship product in early 2026, Also will initially focus on the U.S. and Europe before expanding globally across consumer and commercial markets. Also is building an exciting range of electric vehicles that are efficient, sustainable, and delightful to use. The technology platform has been developed in house—from motors and batteries to electronics and software. This enables a user experience that is unlike anything seen in these segments before. Headquartered in Palo Alto, CA, Also is powered by a rapidly growing team with deep expertise spanning technology, software, mobility, and recreation.
Why Also?
The transportation needs of today are vastly different than those of the past. With 7 billion people projected to live in urban centers by 2050, roadway infrastructure is already strained to the breaking point. Moreover, road transportation is the leading contributor to global CO2 emissions—all while 80% of car trips are 15 miles or less, and 50% are less than 6 miles. Today, more people need to get more places while navigating an overburdened and environmentally-fraught transportation ecosystem.
Also believes the world needs additional ways to move beyond cars.
Relationship with Rivian
Also is a different answer to the same set of questions that gave birth to Rivian. Also is focused on helping to shift our global transportation system towards something that is sustainable for many generations to come—thinking about transportation through the lens of our kids’ kids’ kids. While Rivian works within the existing, car-centric transportation paradigm, Also exists to imagine and inspire a new one. Also is focused on accessibility, meeting unmet consumer needs, and adapting to rapidly changing landscapes and behaviors.
Though Also operates as an independent entity with a substantial minority Rivian ownership, the two companies are fighting for the same mission and you will see us work together in a number of fun and impactful ways.