What stood out was the consistent instinct to never settle for the obvious. To always ask, “What else could this be?” Even when we were told something wouldn’t work or that we were being naive, we kept going. That belief, that there’s always another way, was at the heart of everything we did.
That was the “also.”
The name ALSO emerged as a quiet rejection of the idea that progress is linear or singular. In a world full of either/or decisions, this company was built on the belief that and, or more specifically, also, is where real possibility lives. It reflects a culture that doesn’t default to what’s expected, but instead imagines alternative paths, layered meanings, and new solutions.
And that’s why it’s punctuated: ALSO. With a period.Full stop.A moment of clarity.A new lens.A reminder that the option you haven’t considered might be the one that changes everything.
